Rediscovering a restaurant's values
Context
Simply Crepes is a full service restaurant whose primary mission is to create progressively traditional crepes born out of a French-Canadian heritage.
The Challenge
At the point of rebranding, Simply Crepes was using two logos that were distinct from one another and had little references to their shared values and goals. Additionally, their menus across locations were equally disparate.
How I Helped
To help refocus the brand back to their primary mission, a new identity system was developed. With this fresh rebrand, the restaurant realigns its progressive values with its family heritage.
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