Giving a college sport team a competitive face
Context
The Appalachian State University Equestrian Team is a club sports organization that has been operating since 1994. The team represents AppState at 10 different national horseback riding competitions each year.
The Challenge
Their previous logo and branding faced several issues, including poor readability, and lack of recognition. Additionally, the University had scaled tremendously and team hoped to attract new riders allowing them to remain nationally competitive.
How I Helped
A new logo was developed for the team that addresses technical brand problems while also better representing the spirit and values of the team. A set of expo banners were also designed to aid the team in recruitment.
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