Bringing a community event to life
Context
Each spring, the Town of Cary continues the national tradition of celebrating the importance of trees with their Arbor Day Celebration in downtown Cary.
The Challenge
Since the birth of this tradition in Cary, the town's identity system has changed drastically, and as a result, their previous branding for Arbor Day has not stood the test of time.
How I Helped
I reimagined the 2020 Arbor Day celebrationto better reflect the current values of the city and to realign the event with their branding system.
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