Reaching a new audience for a travel agency
Context
Overflod is a niche online travel agency that specializes in historic sites that were once home to the royal monarchy of Sweden.
The Challenge
Cultural heritage sites frequently struggle to generate interest among younger generations. This understanding resulted in identifying a need to engage a younger audience and demonstrate that Swedish slotts can offer exciting experiences.
How I Helped
A social media campaign was designed to appeal to younger generations by focusing on the "instagramable" experiences visitors would have rather than the significance of the place itself.
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