Branding a Study Abroad Program
Context
Semester at Penland offers students an alternative to traditional studio courses by providing an immersive environment for students to sharpen their skills across multiple disciplines.
The Challenge
Access to comprehensive and user-friendly information about the program was limited, leaving potential applicants in the dark. Likewise, donors faced uncertainty about the impact their financial contributions had on aspiring students
How I Helped
An identity system was ultimately developed to ease the burden of communication about the program while also emphasizing the real impact that donor's contributions can offer. Additionally, practical
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